street signs in Bs.As

^ photo above: 'Claro' is a mobile phone company here (like Verizon, ATT, ect...) Majority of the street signs that are at major intersections have their logo. Just how much did Claro pay for all the street signs in Buenos Aires? Cleaver advertising, no?


^ photo above: these are the more typical street signs, they're always on the side of the building...well, not always, sometimes they're just not there at all.